BURBANK, Calif. – At the recent ANME Show, premium lubricants manufacturer pjur debuted its newest products, “pjur WOMAN Lust” and “pjur WOMAN Lust Intense,” the company’s first stimulating gels designed for women.

“With this brand-new premium product, pjur is expanding its product portfolio and announcing its entry onto the worldwide market for female stimulation products,” the company said in a release following the January edition of ANME. “By bringing to market a stimulating gel for women available in two different intensity levels, pjur is making a bold move into new market territory.”

The company said pjur WOMAN Lust “stands out from other products thanks to its innovative formula.” That formula is water-based, producing a gel that “works perfectly with erotic toys and is great for ensuring a tingling sensation during foreplay and oral sex,” pjur added.

The gel offers long-lasting clitoral stimulation, which pjur described as a “tingling sensation that can last up to 15 minutes and longer.” pjur also touted the “stimulating combination of active ingredients” and said the products offer “two different intensity levels (to) provide a variety of options for clitoral stimulation.”

“pjur WOMAN Lust and pjur WOMAN Lust Intense give women the wheel to steer their own way to orgasm and to bring their sex life to a climax – whether by themselves using a toy or with their partner,” the company added. “pjur WOMAN Lust has no limits and sets new benchmarks when it comes to clitoral stimulation. The innovation behind the product has won over not only the trade fair team but also those visiting the show.”

Alexander Giebel, CEO and Founder of pjur, said with pjur WOMAN Lust, the company is “consciously expanding our product portfolio.”

“In addition to our premium, MDR-certified lubricants, we are now also offering a stimulating gel for women that provides the highest ‘Made in Germany’ quality,” Giebel added. “This sends a clear message: pjur is more than just lubricants, and it’s well on its way to conquering new market areas.”

For more information on pjur and the lubricant products offered by the company, go to pjur.com.