Toronto, Canada – PinkCherry, a leading Canadian e-commerce retail and wholesale novelty distributor, has tapped Lana Grypych as their new Director of Marketing. The position is a new one within the organization, created with the aim of elevating the PinkCherry to the next business level.

Already established in her career, Grypych has held advertising, marketing and communication roles related to development and execution of comprehensive media and marketing strategies for a number of top brands in consumer packaged goods, luxury, cosmetics and high tech spaces. She is experienced in leading complex “big ticket” initiatives, such as brand development, website launches and product launches. Her position at PinkCherry will focus on strengthening the organization’s market leadership position in Canada, U.S. market growth and brand awareness throughout North America.

“The role is exciting,” said Grypych. “The company is ever expanding, and I see this as a limitless opportunity to develop and apply innovative strategies and tactics to ensure its continued success.”

According to representatives from PinkCherry, the timing of Grypych’s hire is part of a wider initiative.

“Already being a go-to destination for buying sex toys and lingerie online, PinkCherry has now bolstered its marketing function by adding the strategic marketing leadership talent,” said PinkCherry CEO Daniel Freedman.

“Together with recent transition to best-in-class tools such as Bronto and Shopify, these are the steps that take our business to the next level,” he added.