LAS VEGAS – Empowered Products Inc.’s newest product, Pink Natural Water-based Lubricant, eschews the fancy ingredients in favor of a “back to nature” approach.

Made for women and couples, Pink Natural’s body-conscious formula is hypoallergenic and free of parabens, glycerin, flavors, fragrances and dyes.

“Lovers of all persuasions are looking for higher-quality natural products, and they are paying more attention to ingredients and reading labels,” a spokesperson for the company said. “Pink Natural contains only ingredients found in or sourced from nature, including organic aloe vera gel and extracts of ginseng, guarana and avena sativa.”

We like the product’s cute packaging and super-sexy commercial.

Safe for all toys, Pink Natural is available in 2.8-ounce and 4.7-ounce flip-top bottles with manufacturer’s suggested retail prices of $10.95 and $13.95, respectively.

For more information about Pink Natural and other products in the Pink and Gun Oil lines, visit PinkForUs.com.