Pineapple Support, the adult industry’s leading mental health nonprofit, has released its End of Year review for the year of 2020. The review recounts the successes and challenges of the organisation during a year that was defined by the pandemic.

“2020 was a challenging and crucial year for the organisation, as well as a significant year for the adult industry,” says Pineapple Support founder, Leya Tanit. “Our organisation fought to fulfill the skyrocketing demand for mental health services as a result of the pandemic. Many emotional stressors were aggravated during lockdowns and systematic discrimination in the healthcare industry proved a hurdle for many. Thankfully, Pineapple Support could help.”

Faced with major challenges in 2020, Pineapple Support, with the help of its sponsors, was able to meet the crisis head on. By the end of the year, the organisation had

• Connected over 1300 performers, producers and other members of the adult community with emotional support and therapy
• Provided over 6000 one-on-one therapy sessions to adult performers and producers
• Recruited more than 145 new therapists worldwide
• Added 29 new sponsors
• Hosted over 30 webinars and 100 support group meetings
• Spoken at or attended eight major industry events
• Provided active listening to 400 individuals in need of immediate emotional support

The End of Year review outlines how the organisation reacted to the effects that coronavirus had on the adult industry from when lockdowns began. Despite many restrictions, Pineapple Support held a solid presence across multiple virtual industry shows and conferences throughout the year, as well as hosting its own schedule of events including the annual PIneapple Summit which was held in December.

“The year of 2020 became a defining year for the organisation as we expanded our reach alongside partners such as the WebCam Lab in Latin America,” Tanit continued. “However none of what we have achieved would have been possible without the incredible generosity and support of our incredible sponsors.”

The qualified 501(c)(3) tax-exempt organization in the United States and registered charity in the UK welcomed 29 new sponsors last year, including Pornhub, Brazzers, Clips4Sale, Cam4, Kink.com, xHamster, Chaturbate, Adultwork, Streamate, SextPanther, Free Speech Coalition, PervOut Productions and NakedSword.

Tanit founded Pineapple Support in 2018, after a string of losses in the adult industry from depression and other mental illnesses. The organisation has so far connected over 2000 adult performers to mental health services, including free and low-cost, therapy, counseling and emotional support.

The full roundup can be found on the Pineapple Support blog here.

Individuals in the industry who want to help support and steer the work of the organisation can join ‘Pineapples United’ and become an individual sponsor at Pineapple Support. Businesses interested in becoming an official sponsor of Pineapple Support, can find out more at Pineapple Support.