Pineapple Support, the industry’s leading mental health non-profit, is launching a campaign to raise funds for the organization as part of Giving Tuesday on November 28th. Members of the adult industry who make a donation of $5 or more before the end of Giving Tuesday will be automatically entered into a prize draw to win merchandise and other prizes from Pineapple Support, Stripchat, Playboy, Mr. Skin, and Kink.com.

“For Giving Tuesday this year, we’re calling on the adult industry to help Pineapple Support continue providing mental health and emotional support resources to performers,” says Leya Tanit, founder and CEO of Pineapple Support. “All you need to do is donate $5 or more for a chance to win exclusive swag. Please help us to spread the word and make an important contribution to the health of our community.”

Tanit founded Pineapple Support in 2018, after a string of losses in the adult industry from depression and other mental illnesses. The organization, a qualified 501(c)(3) tax-exempt organization in the United States, has connected over 12,000 adult performers to mental health services, including free and low-cost therapy, counseling, and emotional support.

“Giving Tuesday offers an opportunity for us to directly contribute towards the overall health and prosperity of our community,” says Tanit. “With a small donation, you can make a big impact and help us to ensure that no performer ever has to feel like they have nowhere to turn.”

To be entered into the prize draw, a donation of $5 or more must be made by the end of the day on Tuesday, November 28th. Winners will be announced via Pineapple Support’s X profile on Friday, December 1st. To make a donation to Pineapple Support, please visit pineapplesuppport.org/donation. Performers that want to create their own fundraising page can do so by visiting https://secure.givelively.org/donate/pineapple-support-society/pineapple-support.