Pineapple Support, one of the adult industry’s leading mental health nonprofits has announced that the highly respected transgender adult platform, Grooby is now a partner-level sponsor of Pineapple Support.

Pineapple Support was founded by British performer Leya Tanit in 2018, after a string of losses in the adult industry from depression and other mental illnesses. The organization, a qualified 501(c)(3) tax-exempt organization in the United States, has connected over 10,000 adult performers to mental health services, including free and low-cost therapy, counseling, and emotional support. April of this year marked their fifth anniversary.

“Grooby has been an advocate for the care and support of models for years, and I’m glad to be able to work with them,” says Tanit. “Thanks to their incredibly generous support, we can not only reach more models, we can develop programs and workshops that better address the needs of transgender performers — a vital part of our community who nevertheless face stigma and discrimination even within our industry. Thank you to the Grooby team for being such a transformative force in our journey towards empowerment and well-being.”

Grooby joins over sixty adult businesses and organizations in committing funds and resources to Pineapple Support. Most recently LiveJasmin, DreamPeach, and Live-Strip all became Bronze-Level Supporters in May.

“I am impressed with the progress Pineapple Support has made over the last few years and seeing how dedicated their staff were at the recent shows,” says Steven Grooby, owner and founder of Grooby. “We are very involved in mental health and welfare as a company and we’re happy to help support Pineapple to have a wider reach into all the areas of the industry.”

For more information about becoming a sponsor of Pineapple Support visit their website at pineapplesupport.org/sponsorship and find out additional ways to support, as a company or individual, on their main page. For up to the minute updates, also follow them on Twitter @pineappleysw, Instagram @pineappleysw, and Facebook @pineapple.yoursafeword.