YNOT – PimpRoll has acquired dating site BeSocial.com. The company plans to add a separate affiliate program to the property “soon,” a spokesperson said Friday.

“We examined the existing adult-dating and mainstream-dating markets extensively before making this move, and we are very pleased with the early results already,” said PimpRoll’s David K. “BeSocial represents a more casual and flexible new alternative catering to men, women [and] couples and gives them the tools to use the site the way they want.”

Headquartered in Canada and hosted in the U.S., BeSocial allows visitors to browse profiles, send gifts, create free accounts, chat live, arrange meetings, “friend” other members and find matches. The site accepts registrations from people all over the world. An unusual Popularity Meter tracks members’ popularity within the site, and integration with social networks enables members to increase their online visibility. BeSocial also employs systems to increase user engagement.

The acquisition “is another high-profile step forward for us and our business partners as our overall plans continue to unfold,” David K. said. “We have a lot of innovative ideas planned for the site and look forward to expanding a large organic community of loyal, existing members.”