YNOT – Tattooed bad boy Pierre Fitch plays to the crowd, ramping up the attitude as a contract performer for New York-based gay adult studio CockyBoys. His official website, re-launched this week by affiliate program BigBling, provides fans with a little insight into the personality and personal life of the performer, director and DJ.

Fitch, a 13-year adult industry veteran, signed a long-term exclusive contract with CockyBoys in mid-2012. The deal included the promise of a makeover for PierreFitch.com. Six months later the re-design and re-launch are complete.

In addition to a new look, the membership site also offers new content shot reality- and POV-style. The material can be found nowhere else on the web, a spokesperson said, including on any other CockyBoys-owned website. Models, however, may appear in more than one location. In fact, Fitch has discovered a few newcomers whom CockyBoys execs are considering casting in other projects.

“I couldn’t be happier to have a quality, state-of-the-art membership site that is reflective of the quality of the content I release,” Fitch said. “I’m very happy with the outcome, and I’m estatic that my fans can now see all my best performances in one place with new content like never before. The new PierreFitch.com is the destination for all my fans to see me doing what I do best.”

CockyBoys owner Jake Jaxson said Fitch will continue to perform live webcam shows and film content for CockyBoys as both a performer and director. The boy is a born entrepreneur, Jaxson indicated.

“Pierre simply has the most charismatic and entrepreneurial spirit of any performer I’ve ever worked with,” he said. “We are lucky to have him as an exclusive CockyBoy and even luckier that he trusted us enough to take his site and turn it into a destination site that is as current and sexy as he is.

“Pierre has been doing everything on his own for years, and it’s an honor he trusted us with his website and brand,” Jaxson continued. “I look forward to seeing his new site explode in popularity like I know it will.”

BigBling pays 20-50 percent recurring revenue share on hard goods and membership sales.