PHOENIX – PHS International has expanded its top-selling stainless steel cock ring collection to include new finishes, a new color and eye-catching detailing. As much fashion statements as they are sexual enhancers, the intimate adornments exhibi a harder edge made to wear beyond the bedroom.

BLU is a new stainless steel cock ring with a brilliant-blue sapphire finish, available in 1.75-inch, 1.875-inch, and 2-inch sizes. RIM is an elegant stainless steel ring with a matte brushed finish and inlaid silicone bands. The design is available in two styles: Mega, featuring three silicone bands in 1.77-inch and 1.97-inch sizes, and Regular, offering two silicone bands in 1.77-inch and 1.97-inch sizes.

“PHS International’s stainless steel cock rings have been some of our top-selling items thanks to their seamless quality, cohesive packaging and competitive pricing,” said General Manager Michael Merrill. “Our designs are proven wildly popular with shoppers, because we cater to men who prefer the rock-hard look and strong statement that only our stainless steel cock rings can provide. The unique designs, quality materials, accessible price points and cohesive branding have also won over distributors and retailers.”

Each style comes with a velvet drawstring storage bag and a branded hangtag attached to a ball and chain. Retailers may request a new point-of-purchase display to showcase the designs with a tough, yet luxe, look.

“We know cock rings and have a special awareness not only of what consumers want, but also how to anticipate their needs,” Merrill said. “Stainless steel is not for novices, and it takes an expert understanding of the fit and design elements necessary to make a truly successful cock ring. That’s one of the reasons why customers look to PHS for their cock ring needs.”

For more information about PHS International cock rings and the rest of its fully merchandised brands, visit PHSWholesale.com or email michael@phsintl.com.