PHOENIX – Pleasure product manufacturer PHS International has hired novelty industry sales veteran Crystal Gerling as international sales executive. Gerling will support PHS’s worldwide partners with product education, training and marketing support for the company’s most popular beginner and intermediate BDSM product lines.

Gerling’s recent career has focused on couples and the kink and BDSM markets. She will devote the majority of her time to those categories, assisting retailers and distributors with sales tips and tools designed to increase sales across international markets.

“Much of my career has been spent developing a genuine understanding of how to talk about BDSM, fetish and niche activities, and kinky topics in a fun and approachable way,” Gerling said. “This skill became incredibly valuable as demand for next-level BDSM products increased, and now customers depend on me to help lead the way. I look forward to incorporating this kind of customer service into my new role at PHS.”

Especially useful for buyers new to or inexperienced with the BDSM realm, Gerling’s talent for candid conversation and trustworthy guidance will give PHS a competitive advantage in this growing market, according to Chief Executive Officer Chuck Harnish.

“Crystal already shares PHS’s goal of delivering quality while having fun, which makes her a perfect fit for us,” Harnish said. “We strive to be the happiest company in the industry, and Crystal’s impeccable reputation for being bright, positive and a joy to have around epitomizes PHS’s ‘corporate culture.’ People in this industry love her for being her, and we are excited to have Crystal on our team.”

For product information, please contact your preferred distributor or email chuck@phsintl.com for details.