LOS ANGELES – Penthouse World Media, the publisher of Penthouse magazine, and Penthouse Clubs Worldwide announced today the companies are partnering to sponsor veteran off-road driver Olga Rouckova at the 2019 Dakar Rally.

“I am honored and grateful to be sponsored by Penthouse, the iconic brand that represents beauty, culture and progressive thought,” Rouckova said.

The famous off-road endurance race will be held in Peru from January 6 to 17. The 10-stage race covers 3100 miles and features a wide variety of vehicle types from four different classes. Rouckova will be one of 17 female competitors in the field, which will have a total of 334 drivers competing. The 17 female drivers slated to participate in the 2019 race represents the largest number of women to compete in the race in the rally’s history.

“We are excited to be supporting the highly-accomplished Olga Rouckova in this amazing challenge which is the Dakar Rally,” said Catherine Brandt, COO of Penthouse World Media LLC. “It is an honor for Penthouse to represent a female driver who embodies beauty, strength, and determination, and this is a direction the brand is excited to embrace.”

As sponsors, Penthouse World Media and Penthouse Clubs Global Licensing will provide financial and promotional support to Rouckova, in the form of marketing and advertising campaigns as well as media opportunities during the race. Other terms of the agreement were not disclosed.

“Penthouse Clubs Global Licensing LLC, the exclusive licensor of the world’s premier gentlemen’s club brand, is pleased to support Rouckova in this feat,” said John Kirkendoll, CEO of Penthouse Clubs Global Licensing. “The Dakar Rally stands for both excellence and luxury, two traits embodied by Penthouse Clubs around the world, and we’re thrilled to provide a platform for a woman to excel and succeed in an arena that’s traditionally dominated by men.”

Born in the Czech Republic, Rouckova is an accomplished quad racer, having participated in previous competitions like the FIM BAJA Europe for 3 years, finishing every race on the podium. She has also competed in the Merzouga Rally in Morocco, along with obstacle races like the Spartan race, Army Run, Gladiator Race and many others.

To read a Penthouse interview with Rouckova, click here. For more information visit Penthouse.com and Dakar.com.