Global payment processor Paxum announced today it is matching donations made through their payment platform to Pineapple Support, a charity which provides a variety of services to adult performers.  During the rest of December and through January, Paxum says it will match donations up to $2000.

“A year ago, shock waves rippled through the adult industry when news spread that beautiful and talented adult performer August Ames had tragically taken her own life as a result of mental illness,” Paxum said in a statement announcing the donation-matching campaign. “The distressing news came quickly after several other adult performer suicides and made a huge impact on the adult industry. Many performers expressed shock, confusion and grief. Some offered themselves to their colleagues for support and comfort should they find themselves in a similar position.”

The company applauded the efforts of Leya Tanit in establishing Pineapple Support, noting the “news of so many performer suicides in just a few short months compelled her to take urgent action to create a positive change for performers mental health worldwide.”

“Through pure determination and dedication, coupled with valuable industry support, just a few months later Leya’s idea is already a concrete reality with… a registered non-profit organization dedicated to provide 24/7 mental health support for all industry performers, with no discrimination, judgment or stigma attached,” Paxum added.

The company also noted that as the holiday season approaches, “many of us find the shortened days and colder temperatures can contribute to increased feelings of negativity, loneliness, anxiety and depression.”

“For some people suicidal thoughts can push through more prominently during winter; more than in any other season,” the company added in its statement. “As human beings it’s important to provide support to our fellow human beings when we can.”

“We invite you to join us to help make a difference for all performers in the adult industry,” said Paxum’s Ruth Blair. “Every donation counts whether you donate $1, $5, $10, or $100 Paxum will match you.”

The company also noted that as a registered non-profit organization Pineapple Support can make use of Paxum services free of charge.

“Providing this much needed service to the adult industry through Pineapple Support is something I feel extremely passionate about,” Tanit said. “With companies such as Paxum not only sharing this passion but generously offering their support we are able to offer therapy, counselling and emotional support to the many who often could otherwise fall through the cracks.”

To donate, simply send your donation via Paxum to contact@pineapplesupport.org and Paxum will match donations up to $2,000 USD.