MELBOURNE, Australia – Oxballs men’s pleasure products are on their way to stores in Australia and New Zealand, thanks to a new partnership with distributor Calvista Australia Pty. Ltd.

According to owner Stephen Lane, aka Ox, Oxballs’s mission is “to create cutting-edge designs inspired by a man’s kink, by his fetishes — the way men want to play.” With the broad scope of male consumers in mind, the manufacturer offers toys ranging from creative cock rings, cock sheaths and dildos to more extreme tools for satisfying even the wildest of imaginations.

Lane established the company following a career in the fashion industry, which he said he feels gave him the background necessary to envision one-of-a-kind creations. The company conducts its own market research, seeking male and female consumers’ input during extensive testing.

“Oxballs takes pride in our innovative designs, which are approachable to a wide demographic of men,” Lane said. “The designs are not only built for comfort but are also made for hard use. Oxballs products regularly become a guy’s favorite toy — one he can’t live without and recommends to his buddies.”

The attention to detail and market testing pays off, he noted.

“We’re continuously humbled and flattered by the incredible feedback we get from our customers and wholesale partners alike,” Lane said.

He also said the partnership with Calvista is a perfect fit.

“It is truly an honor to be partnering with Calvista,” he said. “A powerful international entity, Calvista continuously exceeds industry expectations as a distributor that’s dedicated to the success of retailers and its vendors. Oxballs is excited to continue to grow and expand our reach in Australia while contributing to the ongoing success of Calvista’s clientele”.

Calvista’s General Manager Roger Sheldon-Collins said his company is equally delighted to partner with Oxballs.

The company “is a wonderful brand who invests an impressive amount of research into their carefully designed products and will undoubtedly become a favorite with our retail partners as they now have access to a broader selection of products,” he said. “This is an amazing partnership for everyone.”