VAN NUYS, Calif. – The latest product line in Icon Brands’ Nines series may seem familiar to some pleasure products buyers, if only due to name recognition.

Orange is the New Black is a collection of affordableBDSM pieces that combine basic black with orange trim like faux fur and stitching. Each wholesales for $5 with a suggested manufacturer’s retail price of $9.99.

“If I had a dollar for every time I had to had to reassure a buyer that it isn’t a misprint—the price list is correct; they really are $5 wholesale—I could have had lunch and dinner every day at the Daily Grill,” Icon sales executive Jenny Tse said. “These really are a terrific value.”

The line features eight products in all. Among the offerings are sturdy leatherette handcuffs and leg cuffs with heavy-duty metal buckles and plush fur lining, a paddle called Spanky Junior and a full-size flogger that normally wholesales for $10 to $15.

“Even the ball gag is made with a silicone mouthpiece, which is just unheard of for $9.99,” Tse said.

Orange is expected to add to the successes of the Nines line, which includes a 12-speed remote bullet, elegant glass pieces, silicone anal toys and handcuffs, and Pocket Pink, Icon’s best-selling strokers. Every piece in the line wholesales for $5.

“$5 is the new $10,” said Tse. “And $9.99 is the new $20. In this economy, we want everyone who walks into a store to leave with something, even if it’s just that impulse buy they can’t pass up. And retailers seem to agree, because they’re rating The Nines a Perfect 10.”