LOS ANGELES – Almost any dating website can help a cheating spouse find an accomplice. Nevertheless, “infidelity dating” has become one of the hottest niches in the matchmaking spectrum. Dating websites openly advertise themselves as spots overflowing with men and women seeking extramarital flings.

Affiliate program DatingGold has jumped into the space with its third infidelity dating site, LonelyAffair.com, which the company markets as both discreet and naughty. LonelyAffair joins CheatingHousewife.com and Untrue.com in the program’s network, composing nearly 60 percent of the program’s portfolio.

“Our affiliate partners have seen substantial revenue growth in this niche, and our goal is to consistently support them with new product,” Vice President of Sales and Marketing Alfonsus “AK” Kusuma said.

Anchored by social and interactive features, all three of DatingGold’s infidelity products boast high conversion ratios, Kusuma noted, adding the affiliate program pays $5 per lead, $75 per sale or 50-percent recurring revenue share.