Oh Good: Another Porn Infographic
SALT LAKE CITY, Utah – I’ve written before about how much I love a good list of facts, but I’d be remiss if I failed to note an even more compelling manner of presentation of Established Internet Facts: The trusty infographic.
Most of the time when I see a porn infographic, it’s filled with factoids emphasizing the size of the industry, like: “The porn industry generates $800 million billion gazillion dollars per nanosecond — second only to aggregate global sales of the Chia Pet.”
Today is no exception, because I have found a porn infographic which purports to offer “The online sex industry by the numbers.” The source of the data is the new documentary Hot Girls Wanted, so we can conclude these stats are triple-true: They’re on the internet, in a documentary and displayed in an infographic!
What the infographic lacks in size, it makes up for in eye-popping numbers — so as you read it, you may want to keep handy at least one eye patch and the phone number of a local ophthalmologist.
The first number is “40%,” which by itself is not a real impressive number, I must admit, but when you look at the explanation, it sounds a lot more significant. As it turns out, 40 percent refers to the “percentage of pornography that depicts violence against women.”
Wow. There’s no way around it, 40 percent is indeed a shameful number in this context.
C’mon porn industry: We can do better than that. We need to take a good look in the mirror, ask ourselves who we really want to be as an industry, and rededicate ourselves to making porn the right way. I truly believe, given enough time, effort and honest self-reflection, we can bump this percentage up to 70.
The next alarming number is “400,000+” — which, come to think of it, is a range, not a number. It’s also much bigger than 40, though, so I have a feeling my mind is about to be blown all over again.
In this case, the indisputably large number range 400,000-plus refers to “the estimated number of websites dedicated to porn.”
The admirer of rhetorical nuance in me appreciates the way the explanation of the sum is worded: Not the number of porn sites, but the number of sites dedicated to porn. Whether this clever designation also includes sites like my blog celebrating the rich, smooth taste of Ron De Jeremy is not entirely clear, but I have my fingers crossed.
Interesting aside about this 400,000-plus number: At one point, the company behind CYBERSitter claimed its software actively blocked about 2.5 million adult websites. As such, I guess what the makers of Hot Girls Wanted are telling us is everything we’ve heard about online content filters being over-inclusive isn’t just true, but a dramatic understatement.
The next number on the Hot Facts Wanted infographic is “450 million,” a number clearly much larger than any other listed before it, so you know it must pertain to something shocking.
450 million, the infographic says, refers to “the estimated number of hits those sites get in a month, more than Netflix, Amazon and Twitter combined.”
My initial reaction as a person who has marketed his share of online porn is I’m a little depressed to hear 400,000-plus adult sites are producing only 450 million “hits” per month, which translates to an average of 1,125 per month for each site (less, actually when you take the “plus” into account).
For the purposes of this discussion, by the way, I’m assuming the producers of Hot Girls Wanted are using the word “hit” the same way most people do when discussing the internet — in other words, without any clue as to what the word means. Usually when people do that, they use the word “hits” to mean “unique visitors” to a website, whether they realize such or not.
So, according to these completely freaked-out-by-online-porn people, the average porn site receives roughly 36.3 hits per day. If anything, this sounds like bad news for the adult industry. On the bright side though, in February — which is a short month — the daily average will leap to 40.2 hits.
My second reaction is… 450 million hits per month is more than Netflix, Amazon and Twitter get in a month, combined. Wow, again!
Among other things, this startling Infogra-Fact means several other organizations, (including, notably, Netflix, Amazon and Twitter) are very, very wrong about how much traffic those three properties receive in any given month.
Take TrafficEstimate.com, for example: For some crazy reason, those goofballs think Twitter received around 732 million visits in December 2014, all by itself, while Amazon pulled only around 669 million and Netflix a paltry 132 million or so.
Quantcast doesn’t count “hits” per se. Quantcast likes to measure what it calls “reach” — an indication of how many people use the site in a month, regardless the number of times they use it. Twitter’s reach in October 2014, according to Quantcast, was a shade over 87.851 million people.
Thanks to the directors of Hot Girls Wanted, though, we now know these numbers just aren’t possible.
Simply put, there’s no way 87.851 million people used Twitter an average of around nine times each in one month, because that number is larger than 450 million, which we all know is more than Twitter, Amazon, and Netflix combined get in a month because the infographic tells us so.
Clearly, the directors of Hot Girls Wanted need to show these so-called “analytics firms” how to count — or at the very least, how to make an infographic.
Image: an excerpt from the porn infographic created by Deseret News.