YNOT – Seventeen companies and individuals walked away winners during Friday night’s third “O” Awards ceremony. The gala event, which annually honors excellence in the adult novelties and pleasure products industry, took place as part of AVN Novelty Expo in Pasadena, Calif.

Winners of 2010 “O” Awards were:

Outstanding Boutique: Come As You Are, Toronto, Canada
Outstanding Retail Chain: Romantix
Outstanding Online Retailer: EdenFantasys.com
Outstanding Distributor East: Nalpac
Outstanding Distributor West: Entrenue
Lifetime Achievement: Larry Garland
Outstanding Marketing Campaign: RealTouch In-Store Promotions, AEBN
Outstanding Packaging: Shag Factory Line, Lovehoney LLC
Outstanding Supplement or Enhancer: Embrace Tightening Pleasure Gel, Intimate Organics
Outstanding Lube, Lotion or Potion: Sliquid Sea, Sliquid
Outstanding Debut Product: Pjur Man Energy Glide, Pjur
Outstanding Apparel or Accessory Brand: Hustler Lingerie
Outstanding Innovation: Reversible Battery Pack, Papaya Toys
Outstanding Non-Powered Product: Ami, Je Joue
Outstanding Powered Product: Icicles Vibrating Mini Twister, Pipedream Products
Outstanding Product Design for Men: Aneros Vice-T, Aneros
Outstanding Product Design for Women: Form 3, Jimmyjane

For more information about the awards, click here.