September 12 was National Video Games Day, which basically means that Nutaku.net had its own holiday.

First established in 2015, Nutaku claims to be the world’s largest adult gaming platform — and 18+ gaming is an expanding corner of the market that’s become increasingly difficult to ignore, thanks in part to Nutaku. According to press material, less than one percent of adult-themed games find financial success on mainstream app stores. Nutaku, however, offers developers another shot at success, giving them an opportunity in a less saturated, niche-specific gaming portal.

Nutaku currently features over 300 games for both PC and mobile, ranks within the top 300 websites in the world and boasts over 130 million visits per month, outranking mainstream platforms like Kongregate (15.4 million), Miniclip (10.2 million) and Armor Games (6.3 million), among others, by quite a lot. In 2018, Nutaku had 25 million registered players. Now, in 2019, the number of registered players has increased to 40 million, a sixty percent increase in just one year.

Clearly, adult gaming is flourishing, as is Nutaku.net.

“There is definitely a huge demand for 18+ gaming, and this will increase in the future,” Aditi, Nutaku’s marketing and public relations specialist, explained to YNOT. “We recently released Nutaku’s statistics demonstrating a growth from seventy million monthly visits to 130 million monthly visitors to date, so it’s clear to see the industry is growing.”

So, there’s a demand for adult-themed games, but where do all these dirty video games come from? Well, from people with games to sell. Nutaku welcomes all publishers and developers with a completed adult game to submit their content to be distributed on the site.

A member of Nutaku’s business development team explained that, on average, at least four publisher/developer teams submit their games for consideration per week. Nutaku’s game team reviews the quality of each submitted game to ensure it meet the platform’s product standards. The next stage involves a compliance team, which reviews all titles prior to release.

“Nutaku has strict compliance regulations for every game we launch,” Aditi explained. “It’s definitely interesting to compare the stigmas around sexual video games, compared to violent video games, which are widely accepted in the mainstream gaming world.”

With this submission and vetting process in mind, it’s interesting to consider where the greatest opportunity for submitted games is centered.

“Our largest opportunity lies in the F2P (“free to play”) market, therefore we’re looking for strong F2P teams with proven experience,” the representative from Nutaku’s game team explained. “Passive games and RPGs tend to be strong performers. There’s also opportunities for non-F2P developers, as we have a library of over 200 downloadable/premium games. Some developers approach us with existing 18+ titles, while we work with others to integrate adult content into their mainstream games.”

As anyone who has ever taken open submissions for anything will tell you, not all ideas are great ones, nor are all ideas rendered as well as others. This goes for the submissions Nutaku receives.

“What’s appealing about Nutaku is that there’s something for everyone,” the business development representative said. “Back in December 2018, we launched our LGBTQ+ section, offering up more inclusive titles to our growing fan base. That being said, there’s no doubt that we get some crazy ideas and proposals sent our way.”

Speaking of the LGBTQ+ community, Nutaku has made great efforts and strides to broaden the number of games made for and by diverse communities, catering to an array of sexual orientations and identities.

Aditi explained, “We’d love to see more women and LGBTQ+ developers participate in the growth of adult gaming. We were really excited to launch our LGBTQ+ section [last year], and since the launch, Nutaku has seen an increase in LGBTQ+ players from less one percent in 2015, to six percent to date.”

“In an attempt to bring LGBTQ+ adult gaming to mainstream, Nutaku is always open to collaborations with developers of various identities,” she added.

Clearly, Nutaku is making an effort to consider the needs of a diverse community, the members of which all share a common interested in sexy gaming. Another interesting outreach tool is via character development and inspiration. Another is via merchandise.

For instance, there is a character based off performer Asa Akira featured in the game Booty Calls. There are also other games with character insertions based off other stars.

“In 2018, Nutaku collaborated with Men.com to launch their first exclusive 18+ gay game Men Bang, in which players could date the animated versions of well-known porn stars like William Seed and Johnny Rapid,” Aditi shared.

And the merch! Nutaku revamped its merchandise store earlier this year and has since seen a lot of engagement with the community and beyond.

“In January this year, we launched the first ever adult gaming console, which generated a lot of interest from the gaming community at large,” Aditi said and continued, “In May this year, we also launched our coveted Hentai Hot Sauce, which was a hit with our fans and across social media. We’re always working on new launches to engage our fans.”

Nutaku has also increased the number of mobile games available on the platform and have introduced an Android App Store in an effort to reach growing mobile market for adult gaming. And for good reason — the percentage of mobile players utilizing the platform has grown from 37 percent in 2018 to 49 percent in 2019.

Based on insights from people who know best, sexy gaming is definitely on the rise – showcasing yet another space where adult entertainment and the mainstream intersect.

Follow Nutaku on Twitter at @nutakugames.