LOS ANGELES – CalExotics’s new collection, Hard Vibes, brings together some of the company’s most popular classic vibrators with four brand-new products. The lineup is grouped in four categories with streamlined new packaging to ease merchandising, selling and shopping.

“The updated, more cohesive packaging looks great together,” said CalExotics Executive Vice President Jackie White. “The categories also make it easy to find the right product quickly.”

The categories bear names that are both intriguing and self-explanatory: Mini contains small, discreet vibes; Slimline products are sleek and classy; Power+ use C batteries for an extra boost and Signature represents the upscale end of the Hard Vibes spectrum.

The brand-new styles fall into two categories: Mini and Signature. The Mini Leopard Massager is a compact model in a leopard-skin print. The Mini Pearlessence G Vibe offers a pinpoint G-tip and a glittery exterior. The Signature Contoured G is ergonomically curved and incorporates a contoured tip. The Signature Metallic Shimmer G is a G-spot massager with a smooth, metallic finish.

“With our expanded branding efforts we felt it was time to update some of our classic products, and the first step was with the Hard Vibes collection,” said Susan Colvin, CalExotics founder and chief executive officer. “You will see more of this from CalExotics as we continue to move forward.”