LONDON – British pleasure product manufacturer Rocks-Off describes its newest toy for men as “a sleek, sophisticated, seductive and sophisticated premium male masturbator.” According to the company, Rise “delivers the look and feel of masculine sensuality and is designed to provide high levels of pleasure.”

The product is shaped from tactile body-safe silicon, USB-rechargeable and waterproof, and offers 10 settings. Inside, the device features slick, defined black curves and contoured ribbing. Outside, the casing features exclusive Fuzion motifs.

“We believe that the Rise is like nothing else out there and will be a ‘must stock’ item for any retailer,” said Director of Sales Andrea Duffy.

To accomplish distribution in the U.S., Rocks-Off has partnered with Williams Trading Co.

“The Rocks-Off line has always been a great seller for us,” said WTC Marketing and Vendor Liaison Erin V. “The Rise is such a different an innovative product we knew we had to have it. There really isn’t anything else like it on the market.”

According to Duffy, Rise is the first item in the next generation of a high-end life-style range of male products that will be launched by Rocks-Off this year. For more information or to order the item, visit WTC’s website or call (800) 423-8587