WEST PALM BEACH, Fla. – A new live-webcam pricing strategy will revolutionize the cam industry, according to a pioneer in the sector.

iFriends will introduce Name Your Price in November. Under the new revenue model, iFriends users will determine the price of special events on the network.

So why is an established company shaking up the norm? The reason is simple, according to a spokesperson: The Name Your Price format offers users more flexibility and control than tip and group shows ever have.

“We love the idea of crowd-funded group shows,” said iFriends Marketing Vice President Tim Williams. “The tip show and group show formats never quite scratched the itch for our users. With this new format, users are guaranteed a show and receive additional rewards based on the show price they choose. And unlike traditional group shows, we don’t force users to pay and then wait to see whether a model raises the desired funds before beginning or canceling a show.

“Tip shows can be fun and fast-paced, but they compel users to keep ante-ing up tips for the show to continue, with fits and starts that can sometimes feel like an impersonal negotiation,” Williams continued. “Our users prefer a friendly and appreciative — and not to mention, sexy — interaction without all of those distractions.”

The first Name Your Price Show will debut at 9 p.m. EST on Thursday, Nov 19. Former Playboy Cyber Girl Morgan Reese will host. Video-chat fans across the web already may be familiar with Reese’s sleek body, flawless face and long, platinum-blonde hair.

“I’m so proud to be the first to offer my fans something entirely new,” Reese said. “Pay what you want and come see a sexy striptease. There’ll be lots of booty-shaking to start things off.”

Users can name a price both before and during Morgan Reese’s show. Those paying $25 or more will receive an autographed photo. Other rewards include a 10-minute video and exclusive photo set.

All visitors must be 18 years of age or older to join the fun.

Launched on Valentine’s Day 1998, iFriends is one of the web’s first live-cam sites. The network remains the only webcam site to offer models 100-percent lifetime revenue on new member joins.

The site’s affiliate program, ClickCash.com, pays up to $200 per sign-up or 35-percent lifetime revenue share.