New Mapalé Brand Born of Lingerie Label Merger
MIAMI – Espiral has merged its self-branded lingerie collection with its AM:PM Wear line of club wear to create Mapalé, a new label consisting of a resort line and a nightwear line.
The new label will build on Espiral’s reputation for sensuality with a South Beach aesthetic and AM:PM’s reputation for uncommon use of bold, sassy color. New swimwear, cover-ups and sundresses will be released under the resort line, while club wear, dresses, lingerie, fantasy wear and rave wear will be part of Mapalé’s nightwear line.
“The metamorphosis of AM:PM and Espiral into Mapalé represents an exciting fusion of two legacies,” a spokesperson said.
The Fall-Holiday-Valentines Day catalog will introduce Mapalé to the market. To request a catalog, call 800-402-0012 or visit EspiralLingerie.com.