VISTA, Calif. – K-Y LOVE, a new collection of personal lubricants designed to enhance intimate sensations in a unique way, is now available in the adult market thanks to Paradise Marketing.

The product comes in two varieties: Sensuality and Passion. Each is supported by a multi-million dollar, mainstream-heavy advertising campaign boasting TV, print, online and multimedia spots designed to bring customers into adult stores with intent to buy, according to Paradise Marketing President Dennis Paradise.

“K-Y LOVE is a must-have for the complete lubricant merchandiser,” he said.

The Sensuality variety intensifies couples’ intimate connections with an experience that can be felt from the inside out. Similar to a tingle but not quite a sizzle, the sensation grows more intense with friction and helps deepen sexual satisfaction for both partners.

The Passion product helps users explore their intimate desires with a formula that cultivates a warm, nurturing sensation that builds with friction. Most effective when used with a partner, K-Y LOVE Passion inspires men and women to get creative and explore each other’s passions as a couple.

“K-Y has mastered the art of creating sensation-enhancing personal lubricants that inspire couples to share satisfying and exciting experiences together, and K-Y LOVE is the latest innovation to come from these experts,” Paradise said. “K-Y has been a trusted and top-selling brand for decades, and new K-Y LOVE caters to contemporary couples seeking an upscale upgrade to their bedroom essentials.

“We anticipate these SKUs to rise to the top of the personal lubricant best-seller list quickly and perform quite well in the adult retail space,” he added.

For product information, email aadams@paradisemarketing.com.