LOS ANGELES – Pleasure products manufacturer CalExotics has added two new styles to its popular Optimum Power collection of masturbators. In addition, the company has upgraded the packaging on all items in the line.

The addition of Ultimate Power Stroker and Ultimate Head Exciter brings the lineup to a total of seven products.

“Over the years we’ve found male shoppers like high-tech gadgets, and this resonates with their sex toys,” said CalExotics found and Chief Executive Officer Susan Colvin. “Optimum Power products are the perfect combination of power, function and sophisticated designs for male consumers. We’ve already seen great success in our current product selection and are certain the two new styles will follow suit.”

Ultimate Power Stroker is a self-contained masturbator offering intense stroking action plus seven independent vibration functions for men who like variety. It features four rows of beads with three speeds of stroking action and a removable, textured sleeve for a more life-like experience.

Ultimate Head Exciter thrusts and rotates. Three speeds and a removable , textured chamber provide extra sensation.

Other best-selling styles from Optimum Power include the Rotator Masturbator, Blow Job Stroker, Pussy Power Stroker, Xtreme Head Exciter and Turbo Suck.

The redesigned packaging is cohesive and brings the entire collection together. Retailers are encouraged to merchandise these products as a group to make the biggest impact.

“Creating a branded wall space is easy with Optimum Power. The packaging is sleek and is a step above other male masturbators. Create an Optimum Power section within your current masturbator wall and get ready for your customers to take notice,” said CalExotics Vice President Jackie White.

“CalExotics is here to help with all your merchandising needs,” she added, noting the company provides free, in-person help to retailers who request assistance with their marketing efforts. “Please contact me directly for more information and to set up an appointment.”