BENEDEN LEEUWEN, Netherlands – Shots Media BV and its U.S. division, Shots America, will begin shipping a new line of electrostimulation products in mid-November.

Electroshock, a collection of four devices designed and produced at Shots headquarters in The Netherlands, debuted during the recent eroFame show in Hanover, Germany.

A spokesperson said the company recognized a marketplace void for toys that could satisfy experienced electrostim players but not scare away novices. Electroshock is Shots’ answer. Each toy can function as a normal vibrator, but users can gradually ratchet up through five modes until reaching full electro-play potential.

Each of the five modes offers 10 vibration speeds, giving the toys a whopping 50 possible combination effects.

The first Electroshock products to market will be a rabbit-style vibrator, a G-spot vibe, a butt plug and a prostate massager. All are made of high-grade medical silicone and are rechargeable. Electro-massage gloves and a battery-powered, remote-controlled cock ring with ball strap will be available soon.

Marketing materials are available. Brick-and-mortar shops will find info-graphs and testers included with planogram shipments. Introduction videos, photos and banners are available to online stores.