YNOT – Adult novelty distributor Honey’s Place has launched a new e-commerce platform designed to offer a feature-rich, comprehensive approach to building and operating customized online adult toy stores with minimal overhead.

Build the Store is a potential solution for individuals who want to open their own e-tail operations as well as brick-and-mortar stores looking for a way to take their business online. Drawing on Honey’s Place’s inventory of more than 15,000 items, the platform handles inventory management, credit card processing, shipping and customer service, allowing store owners to customize categories, edit product selection, select manufacturers, set prices and add outside products.

“We set out to create something new that didn’t currently exist anywhere in the market,” said Honey’s Place Chief Executive Officer Bonnie Feingold. “Build the Store is 100-percent customizable on every level. I’m so proud of the platform we created.

“The platform is an intuitive solution for creating your very own adult toy website and is customizable to match your business needs and vision,” she added. “Whether you’re interested in a mega-store that carries thousands of items or running a destination niche site, Build the Store can help you accomplish the goal. With complete CSS customization ability and various package levels offered to match users’ web know-how, the product is whatever you want to make it.”

Monthly fees run from $19.99 to $59.99. Through Oct. 1, the company will waive set-up fees.

For more information, visit BuildTheStore.com or call 800-910-3246.