By Stewart Tongue

YNOT – Ever since Apple got uppity about the kinds of content it would allow on its mobile consumer devices, companies have been executing end-runs around “the rules.”

The latest to join the herd is Vivid Entertainment. The adult studio’s new Vivid Touch is a browser-delivered, gesture-based web application for Apple smart phones and tablets. Easily installed on an iOS device’s home screen during a visit to Vivid.com, the app creates an icon linking the user directly to a mobile-optimized version of the site’s $34-a-month members area.

“Up to now it has been notoriously difficult to create adult-related web apps for Apple products, but we have found a way to do it,” said Steven Hirsch, founder and co-Chief Executive officer of Vivid Entertainment. “Vivid Touch is browser-delivered, gesture-based, does not require downloading of an application from a store and no programs need to be installed by the user. The unique web application allows the smart phone and tablet user to access content quickly and easily, with amazing clarity.

“The intuitive new application is uses familiar gestures to access entire movies, 9,500 individual scenes and bonus offerings, all free to our website members,” Hirsch added. “It will automatically update, so you don’t have to worry about downloading the latest improvements. Our customers with high-resolution screens can now enjoy Vivid products in the same way they do other applications, without going to an app store.”

Vivid Touch runs “in the cloud,” Hirsch said, so it takes up no storage space on a mobile device.

An Android version reportedly is in development.