MONTREAL – Aware of the potential for abuse in any system where money changes hands for something as ephemeral as traffic, a new online advertising platform claims it has instituted a strict “no-bots” policy.

TrafficTraffickers, focuses on “providing an honest platform for advertisers to get clean, targeted traffic to their properties and for publishers to monetize their unsold traffic,” according to Chief Executive Officer Joe.

Joe said the platform operates on a flexible CPM bidding model that gives clients freedom to choose geographic location, volume, size, desktop or mobile, pop-unders, banners, and other options. The system also offers the ability to adjust campaigns on the fly. Round-the-clock customer support with live agents is part of the deal, he added.

“We saw what’s being offered out there, and we thought we could provide a better service that benefits everyone involved,” Joe said. “Honesty is the most important element of our company culture.”

Fees range from 1 cent to $1.60 per click.