EUROPE – To be successful in internet marketing, advertisers and publishers must maximize click ratios. The developers of a new advertising platform believe they have found the solution: widgets.
Originally associated with WordPress, widgets — code snippets that can be plugged into website templates to increase functionality — are becoming increasingly popular across a variety of design structures. According to a spokesman for Plugz.co, his company’s widget system “distributes perfectly relevant ads across [almost any] network of sites.”

“There are some systems on the market that have opened people’s eyes to the possibilities of properly distributed ads already, and Plugz.co is the next step up the evolutionary ladder toward success,” Chief Executive Officer Mike said. “What sets our platform apart from competitors is the fact that every premium-quality content ad in our system is perfectly relevant to your specific site contextually. That means you can maximize the value of your ad space in many ways at the same time.”

Plugz.co “provides better ratios for media buyers to gain recurring ad buys by taking care of all the ad selling efficiency,” he continued. “The system also offers an SEO benefit by showing visitors items they actually want to see.”

According to Mike, once an advertiser uploads his or her creative via a proprietary API that tags each ad, the platform calibrates the material to ensure ads always show on relevant content sites. Over time, the algorithm “learns” by analyzing an increasing volume of data points derived from previous post and purchase decisions. Everything is fully automated, so clients never need to input data in order to complete statistical tracking.

For publishers, ad spots can help SEO by aligning linkage with an ABC networking strategy that encourages visitors to remain on a website, increasing pageviews and mitigating bounce rates. Better SERP placement can mean better traffic and increased earnings, especially when ads are relevant to surfers.

More information is available at Plugz.co. As an introductory offer, new users may enter the coupon code PlugzWin to receive free bonus traffic.