YNOT – Award-winning Montreal-based affiliate program MyGayCash has launched LostInTheHood.com. The site is the first in the MyGayCash portfolio to focus on “reality”-style adult entertainment.

With content produced by Edward James Productions, Lost in the Hood offers material a MyGayCash representative said has been banned in the U.K. and Canada: sexual humiliation and domination role-play in interracial sex. In each scenario, viewers see the “captor” choose a “bystander” who appears to be “lost in the hood.” The captor then coerces the bystander into engaging in sex that borders on extreme BDSM.

“This is a very exciting time for both [MyGayCash and Edward James Productions],” said Simon Soulières, marketing director for the affiliate program. “It really is a perfect fit for us, since we want to diversify our list of products. With the new keen interest for reality sites in the gay market, we think this site will get a lot of attention from gay surfers.”

According to Edward James Productions Chief Executive Officer Edward James, “I wanted to shoot this type of content for years, and I finally found the right people to do it with. This is unique, unedited reality at its best. With MyGayCash, porn stars such has Thugzilla and the rest of the thugs on my team, we have done some crazy content and will continue to raise the bar, episode after episode.”

Soulières said 2011 already has been a busy year at MyGayCash.

“All our flagship sites are being redesigned to offer more member features and options,” he revealed. “Affiliates will also benefit from the upcoming changes, as MyGayCash is in the process of releasing a new affiliate backend to help us manage our growth and offer more to webmasters. Also, new sites and [content] partnerships will be announced soon.”

In business since 2007, MyGayCash pays 50-percent recurring revshare plus a 5-percent webmaster referral bonus.