YNOT – Gay adult studio Sparta Video Inc. has tapped affiliate program MyGayCash to manage Sparta’s membership websites. My Gay Cash will redesign the sites and upgrade underlying technology as each property is added to the program’s affiliate portfolio.

BareBackTwink.com, Sparta’s flagship site and the first remodeled property to debut under the partnership, re-launched Thursday. Affiliates and members of the site should have found the transition from Sparta’s independent affiliate program to My Gay Cash seamless, a spokesperson said.

“Sparta Video has great content but required a marketing team to bring its titles to the web,” My Gay Cash Managing Partner Roger McMan said. “On top of having the best content in various niches, [Sparta co-founder and producer] Alex [Ladd] is the ideal partner to work with. He focuses on production while the team at My Gay Cash completes the offer.

“The production team is located in L.A. and produces its movies with European and American models,” McMan added. “The newest collection has it all: [high-definition] quality, originality and personality. The first site launched with Sparta features twinks that will leave bareback porn lovers with a lot to enjoy.”

With operations split between Canada and the U.S., My Gay Cash offers gay pay sites in a number of niches. Many of the sites are managed in partnership with gay adult studios, and all provide affiliates with a variety of promotional tools and payouts of up to 70 percent (depending on traffic volume).

“My Gay Cash is an excellent organization to manage our studio’s web properties,” Ladd said. “They have a well-established affiliate program and an outstanding reputation in the market. Their program offers all that is needed to bring to market our content. The launch of BareBackTwink came together very quickly with a superb design and great technology, which accentuates the quality of our content on the web.”