LOS ANGELES – Cloud-based computing, which is not nearly as ethereal as it sounds, steadily is gaining popularity among consumers because it allows them to access stored content and services anytime, anywhere, on any internet-enabled device.

Leased-content provider SexEntertain is the latest adult entertainment company to join the migration to cloud-based storage. The company’s Content Anywhere system allows operators of membership websites to publish existing digital assets to branded channels on streaming media services including Roku and GoogleTV, web-connected HDTVs, mobile devices and game consoles without creating a content set for each platform.

Although the system indexes websites’ content, webmasters maintain complete control over customers, billing, data, content and schedules, a SexEntertain spokesperson said. To use Content Anywhere, webmasters need only create an output file in RSS, CSV or XML format to create a branded channel. Content Anywhere works with any content-management system or database at less than half the cost of competing products, according to SexEntertain President RJ.

“We service webmasters facing the double challenge of selling memberships to paying customers and competing with ad-driven sites offering free content,” RJ said RJ. “We designed Content Anywhere as an easily used and economical solution to both challenges.”

He also said the system offers a number of benefits over more traditional content-delivery efforts.

“First, it’s very fast and easy to create branded channels using Content Anywhere on Roku, GoogleTV, Android and Apple iOS devices,” RJ said. “We connect to your existing systems. You don’t have to do the work; our technology does it.

“Second, your customers now expect the ‘watch everywhere’ premium experience when paying for content, just as they get with Netflix, Amazon, Hulu, HBO, etc. Content Anywhere delivers this experience to your customers, boosting your conversion and retention in the process.

“Third, SexEntertain charges less than half the going rate from conventional vendors, and we host and service the branded channels, as well.

“Lastly, Content Anywhere gives webmasters complete control over their customers and content,” he concluded. “They need only select and schedule the content within their existing systems that they want to appear on their branded channels. SexEntertain does the rest.”