SANTA FE, N.M. – Motorbunny, a motorized, ride-on-top vibrator has debuted. The device blends technology and premium, durable materials at a price that is more affordable than similar products in the category.

“We’re extremely pleased to announce the official launch of Motorbunny,” said Craig Mewbourne, spokesperson for manufacturer MB Technologies. “After more than three years of vendor vetting, material testing and prototyping, Motorbunny is a reality. As an alternative to similar products that haven’t changed in design or price in decades, Motorbunny is dedicated to innovating new ways to allow people to explore their sexual potential without breaking the bank.”

As a company, Motorbunny describes its mission and products differently, asking users to “hop on” and playfully labeling the vibration and rotation functions “buzz” and “twirl,” respectively. According to the company, the functions go “all the way to eleven” (presumably on a 10-point scale).

“Part of the reason Motorbunny was started was a startling lack of good nature in the industry,” said Mewbourne. “They’re toys, after all. Motorbunny is here to encourage everyone to lighten up a little.”

Mewbourne said Motorbunny is uniquely positioned to bring reliability, comfort and sex appeal to users with its design and ability to take sexual pleasure to “another level.”

Made of high-quality, comfortable, durable materials, Motorbunny offers a variety of 100-percent silicone and TPE attachments of various shapes and sizes to heighten sensation. The manufacturer plans to roll out experimental designs regularly.

“Motorbunny is simple,” Mewbourne said. “It replaces similar products for hundreds less and gives you more attachment options and accessories to play with. The company has only started to scratch the surface of what Motorbunny can do for users and the category as a whole.”

Motorbunny retails online for $899.