YNOT – In addition to the grueling work of chatting up hot adult performers and investigating titillating new products, trade attendees at the 2010 AVN Adult Entertainment Expo can attend seminars addressing a variety of adult industry issues and featuring some of the leading experts in the industry.Participants will have the opportunity to learn the latest techniques and strategies to build and keep a successful adult retail business, discuss the role of women in the industry with some of the most influential female figures in the business and explore new legal developments with respected veteran attorneys.

Trade seminars scheduled for the 2010 AEE include:

Retailing in Challenging Times: You Can Survive & Prosper
Jan. 7, 2-3:30 p.m.
This face-to-face look at the industry’s most successful distributors and retailers will explore new methods for finding and keeping customers while outperforming competitors. Panelists include Phyllis Heppenstall of Peekay, Kim Sedergran of IVD and Erik Schut of TLA Video.

Playthings: Trends and Marketing of Adult Toys & Novelties
Jan. 7, 4-5:30 p.m.
Adult toys and novelties continue to adopt the latest trends and technologies. From programmable vibrators and eco-friendly materials to high-end designer items, there are more ways than ever to attract new consumers. This session will examine how to evaluate products and their consumer-segment appeal and how to embrace each customer with the right products. Carol Queen of Good Vibrations, a representative of U.K.-based LoveHoney and others will talk with journalist Regina Lynn.

Power & Influence: The Growing Force of Women in Adult Entertainment
Jan. 8, 2-3:30 p.m.
Engage in a study of the influential women in the industry who, working behind the camera, the counter and the executive desk, continue to expand their reach and power. This all-female panel will discuss what drives and influences the female market and how to broaden your impact on this desirable customer segment. Moderated by Dr. Lynn Comella of the University of Nevada Las Vegas, the panel will include producer Tristan Taoromino, Pink Visual executive Kim Kysar, retailers Rachel Venning (Babeland) and Jackie Strano (Good Vibrations) and others.

Arthur Schwartz Legal Seminar: Recent Developments in Adult Law
Jan. 8, 4-5:30 p.m.
Explore the latest developments and trends in obscenity, zoning, labor law and recordkeeping requirements that impact everyone in the adult entertainment industry. Not only a legal update, this session incorporates an interactive segment during which attendees can ask questions about issues affecting their businesses. Panelists will include leading adult attorneys Paul J. Cambria Jr., Clyde DeWitt, Jeffrey J. Douglas, H. Louis Sirkin and Lawrence G. Walters.

Tech-Driven Business Models You Need to Know About
Jan. 9, 11 a.m. to 12:30 p.m.
The technology-driven digital revolution continues to change the traditional retail landscape. This session will survey the myriad digital platforms that can lead to new business models and opportunities to reengage the consumer and produce revenue through non-traditional channels. The panel will be moderated by AVN Senior Editor Tom Hymes.

Online Marketing: Your Key to Success in the New Economy
Jan. 9, 1-2:30 p.m.
This session will unearth the secrets to online success through an extensive look at traffic generation, media buying and relationships with search engines — all integral components to every adult business. The panel will be moderated by Jay Kopita of YNOT and includes Quentin Boyer of Topbucks/Pink Visual, Kevin Godbee of 3.0 Consulting and Kelly Shibari of Hourglass8 Media.

Creating the Best Sales Team: Sex Education/Staff Training Workshop
Jan. 9, 3-4:30 p.m.
Dr. Charlie Glickman, Good Vibrations’ education program manager, will conduct an interactive workshop focusing on how to train staff to provide the best service to customers. Hint: The keys are knowledge, comfort with the material and sensitivity to consumer needs.

AEE is produced by Home Entertainment Events in cooperation with the AVN Media Network. The trade seminars are sponsored by Hottrix, award-winning creators of best-selling iPhone apps like iBeer (Best of iTunes 2008, 2009) and iMunchies.

AEE will take place at the Sands Expo Center in Las Vegas Jan. 7-10. For more information, visit AdultEntertainmentExpo.com.