ENCINO, Calif. – LA Direct Models, one of the Los Angeles area’s largest adult entertainment talent agencies, has signed a white-label deal that will allow LADM talent to produce and sell customized videos directly to fans.

The deal provides for a skinned version of UK-based portal Customs4U.com. Using LADM’s branded interface, fans will be able to submit personalized video requests to LADM clients who choose to participate.

“We’re thrilled over this partnership with LA Direct Models, and we welcome all of its premiere performers to our platform,” said Customs4U founder and Chief Executive Officer Tim Stokely. “Having such a great list of A-list performers use Customs4U to provide personalized videos to their fans, as well as appear at our booth during the Adult Entertainment Expo, is extremely gratifying.

“The collaboration has already been met with a very positive response from our customers and fans,” he added. “It means we’re providing a service that is very much needed in this industry, and we’re looking forward to a very positive launch of our first agency white label.”

LADM owner Derek Hay said the partnership is part of a larger strategy.

“Diversity is the key for a successful career,” he said. “It is something I have been advising my clients for many years now. The ability to interact directly with consumers is a very vital part of that and something we find consumers of adult fare very much desire. What better way than to be able to provide them with videos, catering directly to their own personal fantasies?

“We are delighted to be at the forefront of another new venture with this partnership with Customs4U,” he continued. “We’ve already seen huge interest from fans since our announcement.”

LADM clients Teal Conrad, Gigi Allens, Teagan Presley, Allie Haze and Alexis Texas will help the company kick off the new initiative by creating 15-second customized videos for fans at the Customs4U.com booth during the AVN Adult Entertainment Expo, Jan. 15-18 in Las Vegas.