Mobile Program Scales the Swiss Alps
YNOT – Mobile adult affiliate program Affil4You has expanded to Switzerland, where the company now offers mobile monetization programs tailored to convert Swiss traffic.
As part of the company’s expansion program, Affil4You researches and analyzes each new target country’s mobile and wireless needs and usage patterns prior to launch. Additionally, Affil4You tests each territory with extensive, customized campaigns to ensure its strategies work. The company’s in-depth evaluation of the Swiss market uncovered abundant opportunities for affiliates, according to Managing Director Joey Gabra.
“Just as we are in France and other French-speaking territories, we intend to become the No. 1 mobile traffic monetization solution in the Swiss arena,” Gabra said.
In Switzerland, smartphones account for 45 percent of connected devices, 95 percent of mobile traffic and 90 percent of revenue. Affil4You offers multiple versions of its services to utilize the power of the platforms that are most prevalent in the market, including iPhone and Android.
In 2011, consumers spent more than 100 million euros on premium mobile services, and many paid for their purchases via WAP or SMS billing. Affil4You offers recurring and auto-renewing subscriptions using both platforms. WAP billing is among the company’s greatest assets, Gabra said, and it’s often overlooked or eschewed by other programs.
The company’s research also revealed 60 percent of mobile consumers prefer post-paid transactions, while 40 percent opt for prepaid. Whichever way they decide to pay, though, the average revenue per mobile consumer in Switzerland is 50 euros per transaction.
Affil4You monetizes mobile traffic from all over the world with its mobile solution, which is implemented in more than 75 countries. The company recently launched mobile solutions in Italy, Asia, Australia and Canada and plans to launch in several additional major markets this year.
The company was named Best Mobile Services Company and Best New Adult Brand of the Year by the YNOT Awards in 2012.
For more information, visit Affil4You.com.