Mindbrowse and Sssh.com have announced they will be hosting the live stream discussion, “Shaping Today’s SexTech: Science and Social Issues” on July 13, 2022, at 2 pm ET/11 am PT.

The virtual event will focus on how wider social perceptions of sex and sexualities shape the marketplace and societal landscape in which SexTech entities strive to innovate, develop and work. Press for the company stated that “every aspect of SexTech is informed by technology, yet we all-too-often find that the science and ingenuity driving SexTech is overshadowed by wider social issues shaping sex and sexualities in our society.”

Produced by Sssh.com and Angie Rowntree, the live stream will be moderated and lead by Sociologist Dr. Chauntelle Tibbals. Featured speakers include Ola Miedzynska of sxtech.eu, Anna Lee of Lioness.io, Raven V. Fabar of EngErotics.com, and Loes Jaber of Nuditae.com

“Women’s sexuality is still overlooked, if not marginalized, so SexTech gives us the opportunity to innovate and excel,” said Sssh.com founder and director, Rowntree. “However, female founders are up against considerable odds, and not just due to the prevailing gender bias in the tech sector, but also due to the current political climates in Europe and the US. Women’s health is not only being dismissed outright, it is being actively legislated against and sabotaged, which by extension, harms the sexual wellness sector and discourages participation in the wider world of tech.”

The event speakers aligned with the show’s wider assessment of the current SexTech space, as well as offering a positive stance for the future.

According to Miedzynska, even conceptualizing one’s brand is cause for potential discrimination.

“Sx Tech EU’ is pronounced ‘Ess Ex Tech’ and not ‘Sex Tech,'” Miedzynska explained. “We couldn’t put an ‘e’ in the middle because we would immediately get caught in the censorship algorithms. The brand name itself actually represents how blacklisted, discriminated and double standard treated is our industry segment.”

Jaber discussed these issues on a wider social structural level.

“The entrance to the sextech and sexual wellness marketplace is guarded by our patriarchal society,” Jaber said. “Though building a startup is never easy, building a sextech startup means extra hurdles and hoops to jump through every single step along the way… I’ll share how Nuditae aims to change the global perception towards sex and sexuality and to break through those barriers for ourselves and future sextech founders.”

Fabar addressed a primary goal of the event: finding ways to create space for the future.

“My hope is that those who tune in to watch will walk away having learned something new and, perhaps, even having gained an entirely new perspective on what it means to work in the industries of Sex Tech and Sexual Wellness,” Fabar shared.

Lee echoed Fabar’s sentiments, stating that, “We’re in a time when sextech innovation is expanding quicker than ever, however the stigma and taboo around sex still holds back the full potential in this space. This will be the perfect event to hear from some of the pioneers on the current landscape and why it is crucial to destigmatize the space, and the impact it will have on society moving forward.”

Viewers can watch “Shaping Today’s SexTech: Science and Social Issues” via live stream on July 13, 2022, at 2pm ET/11am PT via Twitter at @ssshforwomen. A recording will be available after the event on Mindbrowse.com.