LOS ANGELES, CA – We live in a time where a presidential candidate can brag about non-consensual advances and slut shaming and still be voted into office. In his new book, “Better Than the Hand: How Masturbation is the Key to Better Sex and Healthier Living,” award-winning filmmaker, Magnus Sullivan, shows how masturbation is an effective way to improve your sex life, and he links sex and masturbation in a repressed culture to the way sexuality in straight males often manifests.

“Better Than the Hand,” is now available via Kindle on Amazon and ManShop.com – Interested media may request a complimentary copy of either edition by emailing Sarah at PR@GameLink.com

In this unique, and revealing book, Magnus Sullivan discusses how a better understanding of self-pleasure can also be a path to personal growth and empathy for others—traits that are increasingly latent in a growing population of straight men. He then contrasts societies widespread acceptance for female masturbation vs its equally wide shame of the same activity by men.

Best known for the 2015 acclaimed film “Marriage 2.0,” which earned numerous awards for blending mainstream cinema with explicit sex scenes, Sullivan is branching out with “Better Than the Hand,” to take male masturbation out of the shadows and shine a proverbial light on its health benefits and its positive impact not only on sex, but on the way we live our lives.

“Better Than the Hand” offers readers a candid and bold look into the intricacies of straight male sexuality. With keen insight, Sullivan explains why straight men need to start talking about how narrow cultural definitions of ‘what it means to be a man’ are at the root of dysfunctional relationships with themselves, women and almost everyone else on almost every level. Along the way, he also explains in detail how creative masturbation can be the catalyst for the best sex and the best relationships of your life.

As owner and operator of male-centric retailer ManShop.com, Sullivan offers visitors a unique space that features a variety of sex products as well as access to the latest sex toys, informational blogs and a rewards program for valuable savings on purchases.

In addition to his work on “Marriage 2.0,” Sullivan is also known for the acclaimed adult film “An Open Invitation” his first foray into adult cinema and remains one of the bestselling movies on the theme of open marriages. It earned star India Summer the 2012 AVN Awards Best Actress trophy.

For more, visit ManShop.com or its sister site, BetterThanTheHand.com.

Title: Better Than the Hand: How Masturbation is the Key to Better Sex and Healthier Living
Format: e-book and Print
Number of Pages: 164
Publisher: BTTH Publishing
Language: English
Publication Date: January 13, 2017

About Magnus Sullivan:
Magnus Sullivan has been at the forefront of technological and cultural shifts for more than 20 years. Magnus founded one of the first system integration firms in San Francisco in 1993, bringing some of the biggest brands in the world online. One of his first clients was the progressive adult toy reseller, Good Vibrations. This was his first foray into the world of adult and he never looked back, partnering with the Internet powerhouse GameLink to help create one of the most formidable companies in the online adult market. He has created two of the most awarded and recognized movies in the industry and is now working not only to shed the shame around male pleasure but also to educate men about how masturbation can be the catalyst to a dramatically improved sex life. He is the founder of http://www.betterthanthehand.com, a blog about male masturbation, and http://www.manshop.com, a curated store that features toys for men.

ManShop.com was created by men for men as a one-stop retail site offering a wide range of sexuality items such as anal beads, anal toys, sex sleeves, lotions, lubricants and more. It features comprehensive descriptions, product ratings as well as access to the latest products, blogs and a rewards program for valuable savings on purchases.
The ManShop is online at www.ManShop.com.