DETROIT – Affiliate program LotzaDollars and its sister program Dream-Cash have named online adult industry veteran Mark Spannow general manager. A spokesperson for the parent company said Spannow’s experience in marketing campaign planning, technology leveraging, content production management and design resource development mesh well with the companies’ objectives.

Spannow began his adult-industry career in 1996 as a webmaster, performing website design and development from his base in California while he worked toward a Bachelor of Science degree in information technology. Since then, he has provided technical assistance, training and consulting to brands including Nubiles, Fleshlight, Playboy, YNOT, Adult.com, Xplore Media, MaxCash and West Coast Productions.

In 2004, Spannow joined Playboy Enterprises’ Adult.com division as a design manager, thereafter working his way up to production manager, director or videography, and ultimately DVD executive producer.

After leaving Adult.com, he launched the affiliate program SoloBabeCash and a consulting firm.

“I am very glad to have Spannow leading our team into the future,” said Ed Lotzadollars. “His extensive background, along with his passion for this industry, will compliment my companies very well.”

Founded in 2004, LotzaDollars pays up to $30 per sign-up or as much as 65-percent recurring revenue share for promoting reality sites. Dream-Cash, online since 1997, pays the same rates for promoting websites featuring legal teens. Both programs are owned and operated by Internet Entertainment LLC.

“With an eye on the future, we’re seizing this exciting opportunity to charge ahead, achieving the next level of performance for our business, staff, partners and affiliates,” Spannow said.