LOS ANGELES – Sex-positive, education-focused brand b-Vibe has enhanced its point-of-sale merchandising and promotional collateral to assist store owners in creating fun, sexy, approachable displays.

“The goal is to create a warm and welcoming, sexy and cool ambiance to the anal section of a retail store,” company director Alicia Sinclair said. “Offering a premium product that’s fun and sexy normalizes its use and encourages shoppers to buy.”

B-Vibe offers a retail-friendly in-store display that catches the eye with a subtle, cheeky “bum” shape and a tester that allows consumers to see first-hand how the one-of-a-kind toy works.

“Seeing and touching a tester immediately excites the shopper,” Sinclair said. “The tester allows the customer to touch and feel the softness of the material and the strength of the motors before they buy it.”

Designed with the retailer in mind, b-Vibe’s displays feature anti-theft components to keep the product and remote control safe.

Among b-Vibe’s merchandising tools are shelf talkers that establish branding. The company also offers a set of freestanding easel signs that explain the functions of the rimming plug and anal play. Signs can be set on store shelves or merchandised easily throughout the store for profit-boosting results, Sinclair said.

“Our branding and marketing tools speak specifically to those interested or curious about anal play and pull them into the category while making them feel safe,” she noted. “Many people don’t like to ask questions in adult stores, but with the proper marketing, you can spark productive conversations.”

The Rimming Plug is b-Vibe’s first product. Waterproof and remote-controlled, the vibrating plug offers features not seen on the market previously. It is the first premium plug to incorporate rotating beads for a rimming sensation and tip vibration for orgasmic stimulation. The compact, body-safe, seamless, silicone plug is USB-rechargeable.