This series of articles will help you to make your site more valuable and, in the process, make you more money along the way. If you have an adult site, I’m sure someday you’d like to move on and cash in on your investment. That’s where we come in.

But long before selling a site, you should do everything possible to make it more valuable. Every single day, I see sites that are underperforming. And it doesn’t have to be this way. There are some straightforward, basic things you can do to make your site more valuable.

Last month, we covered marketing strategies and cutting unnecessary expenses. Now, let’s explore additional ways to make your website more valuable.

Stand Out from Competitors

To set your site apart, find ways to outperform your competition. Offer something unique that makes your site better in a way that customers will notice. When people see that your site offers a distinct experience, they’ll be more likely to return and spend money with you.

Make your website more than just a place to purchase items or view adult content. Be creative, think outside the box, and make your site an engaging destination. Constantly introduce positive changes to keep your visitors interested.

Always think like a customer when planning or updating your site. Avoid getting too caught up in the technical aspects and instead focus on the user experience.

Trademark Your Website

Trademarking your brand adds protection and increases the value of your website, especially when it comes time to sell. Though the process can cost up to a few thousand dollars, the investment will pay off in the long run.

Prepare Your Website for Sale

When you decide to sell your website, it’s important to have all the necessary information readily available for potential buyers. This information should demonstrate the growth potential of your site and how buyers can continue to make money from it. Some key details to include:

• Future growth plans and strategies.
• Traffic trends and sales data. If you can show upward growth and highlight how it can be expanded further, buyers will be more inclined to pay a higher price.
• Comprehensive details about your company, website, and any relevant operations a buyer wants to know.

For a paysite, provide:

• An inventory of your content, including the number of images and videos.
• A breakdown of how much content is exclusive versus non-exclusive.
• Financial information for at least the last three years, including sales reports, profit and loss statements, and billing data.

Ensure all this information is well-organized and easy to understand. A good broker will use this data to market and sell your site effectively.

Selling Your Website

If you sell the site yourself, start by compiling a list of potential buyers and initiate contact. But realize many buyers will be almost impossible to find. With WhoIs privacy, contacting them is difficult. A good broker has those contacts. Also, be realistic about your site’s value—overpricing is a surefire way to drive away buyers in today’s market.

Disclose All Relevant Information

Transparency is critical. If there are any issues a buyer should know about—such as lawsuits or significant debts—be upfront. Surprises, whether discovered before or after the sale, can lead to lost deals or even legal complications. Full disclosure ensures a smoother sales process.

In the next part of this series, we’ll delve deeper into these crucial topics.

If anyone has any questions about anything you see in this article, I’d be more than happy to help. Contact us through our website.