YNOT – Luke Hubert has joined WOW Media Cash as affiliate and marketing manager.

Hubert, a 12-year industry veteran also known as HunkyLuke, owns Gibraltar-based Neostrata Ltd. Neostrata sold its portfolio of gay adult affiliate programs and websites to Stunner Media late last year.

“I still own Neostrata Ltd. fully, and do not own any part of WOW Media Cash or its sites,” Hubert told YNOT.com. “My relationship with WOW is simply as a consultant.”

WOW Media Cash owns and operates the gay adult websites WankOffWorld.com and AmateursDoIt.com. The company launched the latter site in late July.

Owner Peter Flint said WOW hired Hubert to help the company up its visibility.

“With the release of our latest, 100-percent-exclusive site, we thought Luke was the perfect addition to step-up our marketing efforts and help our affiliates get what they need to succeed,” Flint said. “Luke has solid experience marketing gay programs and sites. He has a long and trusted history with many webmaster affiliates and program owners, and I believe he will help our program and affiliates grow to the next level.”

As part of the plan, the company is preparing new promotional materials.

“We are bringing back the weekly newsletters and content updates for affiliates,” Flint revealed. “We are adding new tools and expanding our existing offerings, plus we will be working directly with key affiliates to help them improve their sales and bottom-line income. We want the world to enjoy our cute Aussie boys, and we want our affiliates to make more money selling them.”

Hubert indicated he looks forward to the challenge of working with someone else’s program.

“I am very excited to become a part of the team,” he said. “I have worked with Peter since my Chilihost days. His team produces some really hot and unique Australian amateur content. I know that once we get the right marketing tools in place, affiliates will enjoy amazing conversions and long re-bill periods on their gay traffic. I am thrilled Peter chose me to help make this a reality.”

WOW Media Cash affiliates receive a 60-percent recurring revenue share.