STRATHAM, N.H. – After debuting to much applause at the Consumer Electronics Show in January, the Bluetooth Kegel exerciser Lovelife krush has hit the market at last.

Designed and manufactured by OhMiBod, krush is a Bluetooth Kegel exerciser that uses haptic and visual feedback along with voice-guided training programs to aid women in toning and strengthening their pelvic floor muscles.

In January, Engadget named Lovelife krush the winner of the Digital Health and Fitness Product category at the International CES 2016 Best of CES Awards.

“We were impressed by OhMiBod’s vision and execution, and it had the buzz of the show as one of the best innovations to come out of CES this year,” Michael Gorman, Engadget’s editor-in-chief noted. “We’ve evaluated thousands of devices and products to find the technologies that will change the industry and our lives. OhMiBod clearly was the best in show in Digital Health and Fitness Product.”

OhMiBod made Lovelife krush available for preorder and recently completed shipments. The company already is hearing from initial recipients.

“The customer feedback has been phenomenal,” said OhMiBod founder Suki Dunham. “These trailblazers — who have long believed in the potential of Lovelife krush — are seeing firsthand the correlation between regular Kegel fitness and physical and emotional wellbeing and healthy sex lives. The keys to better sexual health are in their hands, and they couldn’t be happier.”

Lovelife krush works with OhMiBod’s TASL app to measure the pressure, control, endurance and grip of PC muscles and help women strengthen them through training challenges. Stronger PC muscles improve sexual pleasure and also aid in keeping incontinence and pelvic organ prolapse at bay — outcomes that make Lovelife krush a victory for women’s health. TASL features built-in patterns and uses gamification to help motivate users to achieve training goals that, in turn, will unlock hidden features. The app also can be used for pleasure.

Lovelife krush’s suggested retail price is $149.