HUDSON, Wis. – A new adult dating website offers a hookup alternative for those who prefer their relationships on the wild side.

FellowKinksters.com, launched by e-tailer B.D.S.M. Discount Store in cooperation with Dating Factory, offers a forum for bondage, pain, impact play and other kinks. Hope Markquardt, co-founder of parent company MarqKDsade Enterprises, said expansion into the online dating market represents “the next natural step” for her company.

“We have been providing high-quality relationship aids to our customers for more than three years, and now we are providing them with a way to meet fellow kinksters — partners to play with or be with forever,” she said.

“Our members can find partners that are bi-curious, bisexual, gay or straight,” she continued. “Whether you are looking for a play partner or a 24/7 relationship, there is somebody for everyone. If you are looking for a man, woman or couple, no matter what their orientation, you will find what, and who, you are looking for.We have switches, masters, mistresses and slaves.”

The site offers an affiliate program through Dating Factory.