LiveJasmin announced Wednesday that Morgan Sommer has been named the company’s Senior Vice President of Sales and Traffic, where he will be “working closely with LiveJasmin and AWEmpire to expand their network and build organic traffic” and to “support them with several ongoing and new projects that fall right within his expertise.”

“I have had a long and positive relationship with them for 14 or 15 years,” Sommer said. “I have a great amount of respect for their management group, especially CEO Chris Anderson. The opportunity to put my skills to work helping this thriving global company improve processes and develop new products was something I could not pass up.”

In the announcement, LiveJasmin noted that Sommer “gained valuable experience as the Co-Owner of CyberSocket,” saying he now “looks forward to applying that knowledge to LiveJasmin’s benefit.”

“I am free to pursue this new direction without any encumbrances or distractions,” Sommer said. “This team is filled with thoughtful and talented people from around the world and it’s truly a pleasure to work alongside so many unique individuals. I am looking forward to the next series of virtual and in person trade shows, reconnecting with my industry friends and colleagues, and sharing the new and exciting changes taking place here.”

CEO Christopher Anderson was excited to have Morgan Sommer join his team.

“Morgan’s credentials and history are truly impressive and a great fit for our projects,” Anderson said. “We’re all looking forward to working with him and to the success his energy, experience, and leadership will bring.”

The company added that Sommer “will be able to take full advantage of AWEmpire’s innovative tools and LiveJasmin’s ever-growing member base.”

“By staying ahead of the latest trends and digital market shifts, AWEmpire and LiveJasmin have remained industry giants throughout the years,” the company added in its announcement.