LiveJasmin has announced adult industry veteran Karl Edwards is joining the company as its new head of LGBTQI+ products, a role in which the company said he will “help bring LiveJasmin’s ‘brother site’, CameraBoys, to the forefront of the gay adult entertainment industry.

“LiveJasmin has always embraced the LGBTQI+ community and we’re looking forward to a brighter future where all forms of sexual identity are celebrated online,” the company said in its statement. “To this end we are pleased to announce that industry veteran Karl Edwards has joined the team to promote this diverse community across all our brands.”

Edwards said he is “thrilled to have the chance to work with LiveJasmin.”

“I believe the brand’s work ethic, driven mentality, and expertise will help us to realize our shared vision of CameraBoys’ future,” Edwards said.

“Cameraboys is already an exciting and dynamic product and I’m looking forward to enhancing the user experience with new features that extend the identity of the site,” Edwards added. “The new products that we’re developing will embrace and promote the diversity and beauty of this community in innovative ways and I can’t wait to get started!”

Morgan Sommer, LiveJasmin’s Senior Vice President of Sales and Traffic, noted that Edwards “has more than 25 years of experience creating and building significant adult brands.”

“We plan on utilizing his knowledge and insight to the fullest and work together with him to turn the LGBTQI+ division into the next titan of this market,” Sommer said.