YNOT – Neostrata Ltd. has launched a link-abbreviating service the company claims is ideal for gay traffic.

“Gay.gl is the new GayWideWebmasters link shortening service,” said Neostrata owner Luke Hubert. “We are offering this as a free service to take long URLs and squeeze them into fewer characters to make your links easier to share, tweet, or email to friends. It’s a fun and frisky alternative to other link shortening services, like goo.gl and bit.ly.”

Link shortening services have become popular with the advent of Twitter and other micro-blogging and social-networking tools, most of which limit the number of characters per post. Gay.gl-created URLs are public, unchangeable and do not expire. Neostrata restricts the service only with the warning that the company will remove any Gay.gl URLs it deems illegal, inappropriate or insecure.

“Releasing gay.gl is a win-win,” Hubert said. “Webmasters get to use this fun URL link shortening service for free, and our advertisers get additional exposure. So if you are tweeting, blogging, Facebook-ing or just too lazy to repeatedly type out long URLs, why not use our new service? It only takes seconds, and it’s free.”