PHOENIX, AZ – Steve Lightspeed didn’t need the winter Internext to tell him moving his online content onto DVD format was a good idea. He had website members to tell him that.“It comes back again to reading my emails from members,” Lightspeed explains. “We’ve had so many people asking, ‘Is there a DVD,’ ‘When can I have a DVD,’ ‘Can you make a DVD just for me,’ that I finally just said we were getting so many requests for DVDs, why don’t we do it?”

And doing it is one of the things Lightspeed is famous for, if by “it” one means innovating and succeeding. Although he modestly insists that he’s made “pretty much every mistake I could make on the website end,” he can still boast member retention that goes back to 1999. And all of his members, regardless of how long they’ve been on a Lightspeed website, have strong opinions about what they like, which is why they’ve been such an important part of this new venture.

The DVDs, which have been on sale since July via LightspeedDVDs.com, are packed with video content specifically selected as the best of the best by the members of the 32 Lightspeed websites, determined by voting scripts installed on each specific site and constantly monitored by the appropriate Web experts. As new content is added to each site, the minds being Lightspeed evaluate the rotating “Top Ten” for inclusion on upcoming DVDs. Because of this ever-expanding base for future DVD releases, each disc is released with a volume number. Thus, as today’s most popular models, Tawnee Stone and Jordan Capri, update their sites, new material will be collected for future volumes.

In addition to discs dedicated to specific girls, Lightspeed has also prepared DVDs that focus on its other popular sites and genres. Fans who purchase “Lightspeed Girls: LS-University,” “Lightspeed Girls: LS-Sorority,” or “Best of Lightspeed Girls” will still see Stone and Jordan, as well as rising star Taylor Little, but they’ll also have the opportunity to admire the many other young lovelies who grace Lightspeed’s carnal campus – all appearing in video content that actual site members have deemed to be their very best.

Distributing videos via websites has its limits, however, which is why representatives from Lightspeed are meeting with major video industry distributors in the hopes of finding a way to introduce their wholesome young sweeties to the general video-watching audience.

“We haven’t made any decisions yet,” a cautious Lightspeed assures,” I’m not in a hurry to push it out there with the wrong distributor. I want to make sure whatever I’m doing, I’m doing it right.”

Currently there are 10 Lightspeed DVDs available for purchase, with a one disc per month release schedule planned and a hungry audience to feed.

“I’m amazed by a lot of this,” Lightspeed confesses. “I’ve always said that it’s about being in the right place at the right time. We’re still growing – and it’s unbelievable.”

In addition to general DVD distribution, Lightspeed plans to offer its video content through pay-per-view and video-on-demand and is building LightspeedTV in order to make that a reality.

Although clearly excited by the potential for growth, Lightspeed is pragmatic about the differences between the adult video and internet worlds.

“I had a meeting with one of the big video distributors,” he points out, “and I was just amazed. I felt like we didn’t even speak the same language.”

Part of the differences between the two business models, according to Lightspeed, is how competition is viewed.

“In the video world,” he observes, “they have no real reason to work together. They want to cut off their piece of the pie and they’ll do what they can to protect it, where in the internet world, we go out of our way to work together. It makes sense to work with our competitors. I think it would be a hard transition to go from the video side to the internet side and have to re-learn how to deal with your competition.”

Lightspeed is willing to take the chance by going in the other direction, however, and given his past successes, chances seem excellent that he’ll achieve the latest of his ambitious goals.

“My websites are still growing,” he assures visitors, “but the pay sites, once you’ve gotten to a certain size, it’s hard to continue to double every year. But I think that this market is standing wide open for it. It makes sense to move toward it.”