PHOENIX, AZ — Her ascent hasn’t been quite that of the speed of light, but Lisa aka Sweetums’ promotion to Director of Business Development at LightspeedCash has certainly had a velocity all its own.Starting out at LightspeedCash a little more than five years ago while seeking both a change in her life and a job, Sweetums focused the majority of her attention and energy on providing support to the members of the company’s affiliate program, although the multi-tasker also helped manage specific traffic streams.

While some might have found the prospect of wearing so many hats daunting, Sweetums’ loved it. “I consider myself to be really fortunate when it comes to my work,” she assures. “I prefer to multi-task, and having my fingers in so many areas works my brain.”

Working her brain was nothing new to the woman who had spent seven years exclusively employed within academia until she had “a moment of enlightenment and realized it was time for a major change.” In spite of all her book learning and time with the ostensibly educated, she confesses that when it was time to shop for a new way to earn money, she “was rusty on the whole going out and getting a job in the ‘real world’ thing.”

Fortunately for her – and ultimately for LightspeedCash – doors opened and she walked through.

“The next thing I knew,” she explains, “I was meeting with the head of marketing of an online adult company that ran several paysites. The company focused almost exclusively on obtaining its own internal traffic through different paid traffic sources – mainly CPM and PPC search engine campaigns. I found it was work I actually enjoyed and the more I learned during my time there, the more possibilities I found that this industry held for me.”

Part of what the industry held for her was a part-time job as a consultant for LightspeedCash. It didn’t take long for her to realize “that they were the type of outfit that I’d feel comfortable working with full-time,” due to the company’s “ethical, honest, innovative, and hard-working” employees and policies. Regardless of what her previous employers and co-workers in academia might think, she realized that LightspeedCash possessed “all the characteristics that make for a great company and program to represent.”

Nearly two years ago, Sweetums began working for the company full-time, and now she spends her days, which she says still aren’t long enough to accomplish everything on her To Do list, helping to manage LightspeedCash’s inbound and outbound traffic.

According to Sweetums, each morning she starts her day with a cup of tea and a visit to YNOT.com for her “morning wake up.” Approximately 10 to 12 hours later, she calls her “stimulating” day of researching, coordinating, managing, helping affiliates with marketing strategies, and representing the company in “one of the fastest paced industries around” complete.

In addition to the massive stimulation that her brain receives from her varied tasks, Sweetum insists that it’s also “the people and personalities” that she finds in her fellow industry professionals that is “a big bonus” for her. Working with a company that she believes is helping to build a better adult internet is another big bonus, though. In her opinion, when it comes to showing support for good, industry-related causes, “LightspeedCash has been there.”

Where Lightspeed and LightspeedCash have been may not be half as impressive as where it will be. The wildly popular company that promotes wholesomely naughty girls continues to grow with the introduction of its popular new Lightspeed Girls DVD series and the expansion of its Version 5 backend, which will include more features and functions. Additionally, the company is looking to expand its DVD distribution by doing outreach to retail outlets and exploring the possibility of incorporating its entertainment offerings into cable pay-per-view.

Sweetums, reflecting a policy clearly embraced by her employer, says she’d like to see more “cohesion as an industry” and expresses regret that so many within it are in a “state of disconnection” that has made it easier for hostile forces to threaten the overall industry. Unfortunately, as she points out, not all affected companies have risen to the challenge and been supportive of the organizations formed to defend the adult internet from hrm. “If we could find some type of cohesion between us all, I truly think we’d be a formidable force to deal with.”