Fulton, WI – The Girls Gone Wild Rock Americas tour stopped in Fulton Township, Wisconsin last Saturday to a less-than-wild crowd gathering at Big E’s Beach Club. The club featured lots of very loud music, but the scene was much tamer than many of the customers anticipated.

“There’s no girls,” observed Josh Bertrand, 18, of Edgerton at 10 p.m., a half hour before the main show was to start.

Club owner Ian Pesch said that the night wasn’t supposed to be about nudity. “It’s about rock and roll for me,” he said. Customers who showed up expecting copious nudity or a typical spring-break type of show didn’t pay attention to the pre-show publicity, Pesch added. “Some people were disappointed.”

Some customers had no idea the event would feature music.

One of the event’s attendees, Shane Littel, 23, of Evansville said, “We didn’t even know the bands were going to be here.”

Some of the women at the event were taken to the bus by the film crew and dressed in Girls Gone Wild t-shirts. Later in the night, a group of women danced onstage with one of the bands.

Pesch had not planned a “wild” night. “I told them not to show anything,” he said. “But some of the girls went the extra mile. What they film on the 66-foot tour bus is out of my control,” he added.

Girls Gone Wild has gained notoriety for its candid video footage that feature girls exposing themselves at spring break destinations, including Florida, Texas and other hot spots.

Earlier this month, Girls Gone Wild agree to partner with DC Brands International for an extremely aggressive National Advertising Agreement for 2005, including the Girls Gone Wild Rocks America 150-city tour. It hasn’t taken long for the branding power to gain momentum.

DC Brands’ VP of Sales, Richard Muscarella, said: “The impact from the Girls Gone Wild Rock Tour has surpassed our every expectation. We knew it would bring a lot of interest to our brand. It just started two weeks ago and we are already experiencing a drastic increase in calls and inquiries from retailers and distributors wanting to carry the product as well as a lot more hits on our Web site (www.DickensEnergyCider.com) from people buying clothes and other items. We are beginning to have a backlog of distributor meetings with six scheduled already for March.”